Jollibee sets ‘chicken bucket’ for mangrove propagules in Aklan

The Jollibee Foods Corp. will officially launch its “Chicken Joy”  bucket program in exchange for mangrove propagules.

In a news forum here, Jen Orven Ariel Zaragoza, Trade Marketing Officer of the Jollibee Foods Corp. Visayas, said each bucket of Chicken Joy sold to the costumers in their four Kalibo branches will help purchase mangrove propagules.

“In 2014 a store in Kalibo started to plant mangroves at the Allen Salas Quimpo Bakhawan Ecological Park. After this, it started to grow, encouraging other volunteer groups to join our tree-planting activity. We are going a notch higher this year by involving our consumers,” he added.

The four Jollibee Foods Corp. branches involved in the said activity were the Citymall Branch-Kalibo, Gaisano Branch-Kalibo, the Jollibee Foods Plaza and the Jollibee Foods Branch at the back of Dr. Rafael S. Tumbukon Memorial Hospital.

Zaragosa said “the bucket for propagule program” will start on October 1 and will end on November 30.

“When one consumer buys a bucket of Chicken Joy from any of our four Kalibo branches, he will be given a sticker to place his name. He will then stick it on a signboard dedicated to the ASQ Bakhawan Eco-Park,” he added.

After November 30 Jollibee will be scheduling another tree-planting activity under the program.

Medalyn Cuadra of the Provincial Environment and Natural Resources said Jollibee Foods Corp. has coordinated with their office and the Kalibo Save the Mangrove as partners.

The company will be buying the mangrove propagules from the DENR at P1.50 each.

“On September 30, Jollibee together with some volunteer groups will plant 1,000 mangrove propagules to our sprawling 220-hectare plantation. It will be the official launch of Jolibee’s Chicken Joy bucket for propagules,” Cuadra said.