Miyerkules, Hulyo 31, 2024

Drowning in Data: Navigating Information Overload for Digital Success

  

What is information overload?

We live in an era dominated by information overload. Information overload occurs when we are exposed to more information than we can process. The constant barrage of articles, social media posts, and emails has created a digital landscape where capturing attention is a formidable challenge. For digital entrepreneurs and marketers, this presents a significant hurdle in generating leads and driving revenue.

The Impact of Information Overload on Digital Marketing

Information overload has dramatically transformed the digital marketing landscape. The oversaturation of content has made it increasingly difficult to stand out from the crowd. With shorter attention spans and countless distractions competing for consumer eyeballs, businesses face the daunting task of cutting through the noise.

The attention economy considers attention as the new currency. As a consequence, businesses are investing heavily in marketing efforts to capture audience attention, but with diminishing returns. The high costs associated with acquiring customers often outweigh the potential profits, leading to financial losses for many companies.

Overcoming Information Overload: Strategies for Digital Success

Despite the challenges, there are opportunities for digital entrepreneurs to thrive in this information-rich environment. By leveraging technology and adopting effective content strategies, businesses can navigate the complexities of the attention economy and achieve success.

Key strategies to overcome information overload:

Prioritize Quality Content: Focus on creating high-value, informative content that addresses your target audience's needs and pain points.Curate Carefully: Share valuable content from other sources, but add your unique perspective to provide additional value.Simplify Your Message: Deliver clear and concise information to capture and retain audience attention.Leverage Automation: Utilize marketing automation tools to streamline processes and improve efficiency.Deepen Audience Understanding: Conduct thorough market research to gain insights into your target audience's preferences and behaviors.

By implementing these strategies, digital marketers can increase their chances of breaking through the clutter and building a strong online presence. In the next article, we will explore the importance of the evaluation of information sources.

Coach Boost Gio and Kwento Co

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This Press Release has also been published on VRITIMES

Introducing Mika Quejayco: A Pre-Med Working Student

Mika Quejayco is currently pursuing her pre-medical course while working as an events organizer and running her small business. Born and raised in Jeddah, Saudi Arabia, Mika later moved to the Philippines to pursue her college education. Known for her business acumen from a young age, Mika's journey is a testament to her determination and multifaceted talents.

Mika Quejayco displayed a business-oriented mindset from an early age, a trait that has significantly influenced her career and personal endeavors. To further her education, she moved to the Philippines, where she is currently undertaking her pre-medical studies.

An academic achiever, Mika has excelled in her studies, earning recognition as an OWWA(Overseas Workers Welfare Administration) scholar. Additionally, she is one of her university's scholars, reflecting her dedication and hard work.

Professional Journey

Mika's professional journey began when she was hired by a marketing company in the Philippines that specializes in organizing events. She started as a Marketing Associate, where her strong communication skills quickly led to a promotion to Public Relations Specialist. Mika's talent for negotiation and organization then earned her the role of Logistic Specialist. Her progression within the company highlights her ability to adapt and excel in various roles, contributing to her personal and professional growth.

Talents and Interests

In addition to her marketing skills, Mika is a multi-talented individual. She has a passion for singing, playing musical instruments, and drawing. During her senior high school days, she was also a martial artist, showcasing her discipline and physical abilities. She also had the opportunity to join two benefit concerts held in Mandaluyong. These concerts aimed to raise awareness and funds for important causes, bringing together the community for a night of music and philanthropy. By participating in these events, she not only showcased her musical talent but also contributed to making a positive impact in society.

Personal Life and Hobbies

Balancing her demanding academic and professional life, Mika finds time to indulge in her love for travel. She frequently attends events she is invited to, exploring new places and cultures. This passion for travel complements her dynamic lifestyle, providing her with new experiences and inspiration.

Coach Boost Gio and Kwento Co

About Kwento Co 

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This press release has also been published on VRITIMES

Introducing Alynna Cherise Valbuena : A Nurse, Content Creator, and Traveler

  

Alynna Cherise Valbuena is a dynamic individual with a wide range of interests and talents. As a registered nurse specializing in intensive care at The Medical City, Alynna combines her medical expertise with a compassionate approach to patient care. Her professional journey is complemented by her creative side, where she shines as an entrepreneur and artist.

At the young age of 16, Alynna launched her own business, customizing shoes with unique designs. This venture reflects her deep passion for drawing and painting, skills that she has honed over the years. Her artistic flair is not limited to her business; she is also an avid fan of anime, which inspires some of her creative work.

Alynna’s love for travel has led her to explore 15 countries, where she captures her experiences through travel content, opening doors to numerous opportunities. This wanderlust is rooted in her childhood dream of becoming a flight attendant, a dream that continues to inspire her adventures.

In addition to her artistic and travel pursuits, Alynna is a devoted fan of Taylor Swift, finding inspiration in the artist’s music and persona. Whether in her professional life, creative endeavors, or personal interests, Alynna’s diverse passions and talents make her a well-rounded and inspiring individual.

Coach Boost Gio and Kwento Co

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This Press Release has also been published on VRITIMES

Lunes, Hulyo 29, 2024

Aurora Gaming Philippine Launch 2024: Official Media Statement

From Serbia to the Philippines, this star-studded roster enters MPL S14

Metro Manila, Philippines [July 27, 2024] — Serbian esports company Aurora Gaming has officially revealed its Philippine launch this July 2024 on its social media pages, with the organization being joined by mobile esports’ iconic stars OHMYV33NUS and WISE, known in Southeast Asia as a multi-championship winning duo that goes by the name V33Wise. The reveal was accompanied by internationally acclaimed video game publisher Moonton’s announcement that Aurora is joining its Mobile Legends: Bang Bang Professional League Season 14 in the Philippines (MPL-PH S14). 

“We believe in the immense potential of MLBB as an esports discipline and we eagerly look forward to our roster showcasing their talents as part of Aurora’s hearth and home,” says Aurora Gaming in a statement. 

Aurora Gaming was founded in August 2022 and has quickly become a prominent name in the esports industry. With its headquarters in Belgrade, Serbia and Kuala Lumpur, Malaysia, Aurora Gaming boasts an impressive roster across various regions and game titles. In the CIS region, Aurora’s teams compete in CS2, Apex Legends, CS2 Academy, and Warcraft. November 2023 was a significant milestone with the launch of Aurora’s Dota 2 team, featuring some of the top players in the region, marking the company’s official entry into the Southeast Asian esports scene.

The latest chapter in Aurora Gaming's expansion is the launch of its MLBB team based in Metro Manila, Philippines. The company unveiled its MPL-PH S14 roster in a spectacular launch event held on July 27, 2024 in PARQAL Aseana City, Parañaque attended by thousands of fans. The event featured a short film that serves as the official roster reveal of the team.   

Aurora’s MPL-PH S14 official roster and their positions are the following:

Renejay “Renejay” Barcarse - Team Captain / Roam-Tank

Jonard Cedrix “Demonkite” Caranto - Jungler

Edward Jay “Edward” Dapadap - EXP Laner

Jan Dominic “Domeng” Del Mundo - Gold Laner

Kenneth Carl “Yue” Tadeo - Mid-Support

Ben Seloe “Benthings” Maglaque - 6th man 

Dexter Louise “DexStar” Alaba - Analyst

Aniel “Master The Basics” Jiandani - Head Coach

Elrasec “Rada” Ocampo - General Manager

V33Wise takes on new roles in the Aurora Gaming company. 

Jonmar “OHMYV33NUS” Villaluna and Danerie James “WISE” Del Rosario will be Aurora Gaming’s Esports & Gaming Content Directors.

V33Wise’s role as Esports & Gaming Content Directors entails working closely with Aurora’s integrated marketing and creative teams to craft compelling narratives that goes beyond typical influencer marketing and ambassadorship. In Aurora, the V33Wise duo plays a critical role in ensuring that Aurora’s brand continues to be bold, authentic, and innovative through the lens of esports pros.

“OHMYV33NUS and WISE hold a pivotal position in Aurora’s management team where their responsibilities convey Aurora’s vision of building an organization that is truly for the players and by the players. They’ve been through everything and they know exactly what they’re doing. We also recognize that their roles are set to expand beyond this as we all continue to grow in the future,” says Aurora Gaming in a statement. 

Aurora Gaming Philippines team is set to compete in the MPL-PH Season 14 this August and the MLBB Esports community can expect more of what the team has to offer online and offline, especially with the royal duo V33Wise on their side.

About Aurora Gaming

Serbian esports team that compete in various regions and game titles such as CS2, Apex Legends, Warcraft, Dota 2, and Mobile Legends.

This press release has also been published on VRITIMES

RevComm Secures US$10 Million in Pre-Series B Funding, Total Funding Reaches US$32 Million

RevComm Inc., a leading B2B SaaS company specializing in AI-driven communication solutions “MiiTel”, announced the successful completion of a $10 million Pre-Series B funding round, bringing its total funding to $32 million.

This round saw continued support from existing investors, including Sony Innovation Fund by IGV, WiL, and ALL STAR SAAS FUND, as well as participation from new investors, Salesforce Ventures and tb Innovations. Additionally, the funding included a loan from the UPSIDER BLUE DREAM Fund, managed by UPSIDER Capital, and asset financing from Money Forward Kessai.

This marks RevComm’s first funding announcement since October 2020, when the company secured 1.5 billion yen in a Series A round. Over the same period, the company also obtained a 1.7 billion yen loan from financial institutions such as Shoko Chukin Bank, SBI Shinsei Bank, Japan Finance Corporation, Shizuoka Bank, and Mitsubishi UFJ Bank. The cumulative capital raised by RevComm now stands at 4.95 billion yen (about US$32 million).

"RevComm has demonstrated significant progress in supporting various forms of communication, including telephone, online meetings, and face-to-face interactions. They have consistently provided in-depth data analysis to meet the demands of the digital society. Since the Series A round, we have been proud to be part of this journey as shareholders, and we are confident that they will continue to leverage the latest AI technology to address their customers' challenges. We will continue to support them," said Kazuto Hatano, Representative Director and President of Sony Ventures.

Takeshi Aida, CEO of RevComm Inc., stated, "Since the Series A funding round in 2020, we have operated our business without equity financing, relying solely on operational cash flow and debt. This Pre-Series B funding round was raised through mezzanine financing by CE, similar to the Pre-Series A round in 2019. Moving forward, we will continue to optimize our balance sheet with a focus on our Weighted Average Cost of Capital (WACC) and actively invest to maximize growth while maintaining capital efficiency."

The funds from this round will be used to enhance the development and sales infrastructure for RevComm’s AI-driven conversation analysis services, "MiiTel." Additionally, the investment will support research and development for new services, international expansion, and improvements to organizational infrastructure.

In 2020, during the Series A funding round, RevComm offered only one product, MiiTel Phone, which utilized AI to analyze telephone conversations automatically. Since then, RevComm has continued to innovate, introducing new products such as MiiTel Meetings and MiiTel RecPod. These solutions analyze and visualize voice communications in online and offline meetings, enhancing overall corporate productivity. In addition to its advanced analytical capabilities, MiiTel also provides automatic recording, transcription, and generation of meeting minutes.

“Now that generative AI has become widespread, we believe that our mission is to create an environment in which MiiTel user companies can make the most of AI by turning each company's voice data into an asset as big data. We will use the funds we have raised this time to strengthen our services as an application layer, accelerate our efforts in the data layer, and promote the development of services that utilize new AI technology,” added Takeshi Aida.

RevComm Inc., headquartered in Tokyo, Japan, has been operating in Indonesia since 2021 and now serves over 78,000 users globally, including in Japan, Indonesia, and the United States. In Indonesia, MiiTel is trusted by many prominent companies, such as Orang Tua Group, Astra International, BPJS Kesehatan, and the Ministry of Manpower of Republic Indonesia.

Investor Statements

Mr. Toshimitsu Namba, Partner at WiLMr. Yamato Sasakawa, Investor

Following our Series A investment, we are pleased to contribute additional funding in this Pre-Series B round.

Previously, the importance of online meetings increased due to the COVID-19 pandemic, changing the nature of business communication. Now, with the rise of generative AI, enterprise data is gaining attention, and the utilization of voice data, in addition to text and images, is being questioned. We are excited about the vision of Mr. Aida, who has consistently focused on "AI x Voice" since the founding of RevComm, and the daily efforts of the RevComm team to "Reinventing Communication to create a society where people think of others." We look forward to RevComm updating the way people conduct business. We will also continue to support RevComm as part of the team.

Mr. Masayuki Minato, Senior Partner at ALL STAR SAAS FUND

Following our participation in the Series A round, we are very pleased to join this Pre-Series B round. Online communication with customers has become an indispensable and extremely important element of sales activities. RevComm, as a leading company in voice AI from Japan, has developed various solutions that dramatically improve the productivity of sales organizations by personalizing communication not only through phone and web meetings but also in face-to-face interactions with customers. We sincerely hope for RevComm to lead the world in the voice AI x SaaS field under Mr. Aida’s overwhelming vision and leadership.

Mr. Ken Asada, Executive Officer, Salesforce Ventures Japan

Since meeting Mr. Aida and Yusuke Suzuki from RevComm in early 2020, we are delighted to participate in this round as Salesforce Ventures after more than four years. The collaboration between RevComm and Salesforce began in December 2021 with the release of MiiTel for Salesforce on our AppExchange marketplace. As the utilization of AI becomes a competitive edge in all business activities, the importance of rich data as a foundation will also increase. We look forward to further collaboration with RevComm as they expand their product portfolio centered around AI x Voice.

Mr. Kenji Tak, President of tb innovations (Tokyo Boeki Group CVC)

When I first met President Aida, I was deeply impressed by his strong determination and foresight. The company’s vision of innovating business communication using AI x voice technology holds the potential to bring new value to the industry. Especially noteworthy is their effort to convert voice data, which has not been fully utilized, into big data. I believe this approach will provide a crucial competitive advantage in the era of generative AI.

We will fully support the development of their technology and services that contribute to enhancing corporate productivity. We are confident that RevComm’s challenge will pave the way for the future of communication in the AI era and make a significant impact on society.

Mr. Naoki Ishigami, President of UPSIDER Capital

When I spoke with President Aida, I was impressed by their passion to revolutionize business through "Voice x AI," leveraging their pioneering strength in voice data analysis and utilization.

With changes in working styles, online sales activities have become the norm. I am honored to support RevComm’s challenge to address the black-box problem of voice communication and dramatically improve productivity, a major issue in Japan.

UPSIDER BLUE DREAM Fund will fully support RevComm’s mission to "Reinventing Communication to create a society where people think of others," and we will work together to move forward swiftly and far.

About RevComm

MiiTel is an innovation from RevComm, one of Japan's fastest-growing technology companies. Within five years, RevComm became a unicorn and won numerous awards: Forbes Japan's Startup of the Year, Google for Startups, AWS Summit, Mizuho Innovation Award, Japan Venture Awards, BOXIL SaaS Award, Deloitte Technology Fast 50, and Forbes AI 50.
 
This Press Release has also been published on VRITIMES


 

Local Brands Shine Bright: Sunscreen Market Sees an Impressive Growth in Q1 2024

 

Skincare product sales have shown impressive growth compared to 2022, with a 20% increase projected to achieve USD 2.7 billion in 2024. This aligns with the fact that 87.3% of consumers use sunscreen, a type of skincare product, daily. This has resulted in an increase of 2.8 million products sold compared to 2022. Online platforms like e-commerce have significantly contributed to this growth in sunscreen sales.

Sunscreen Market Performance Overview

According to research by Magpie E-commerce Intelligence, in the first quarter (January to March 2024), the sunscreen market achieved a gross merchandise value (GMV) of IDR 318.04 billion with a total of 6.3 million products sold on Shopee, Lazada, and Tokopedia. “The sunscreen products experienced a decrease of 14.2% compared to Q4 of 2023, which generated IDR 370.29 billion. However, the GMV generated during this period consistently increased month over month (MoM),” said Wilhendra Akmam, CEO of Magpie.

Market Share by E-commerce

For the e-commerce share, Shopee dominated the market from January to March 2024 with 74.9%, placing Lazada in second position with 16.2% and Tokopedia with 8.9%. “Interestingly, Lazada showed significant growth from Q4 2023 to Q1 2024 with a GMV increase of 90.3%. Meanwhile, Shopee experienced a decrease of 25.2%,” added Wilhendra.

Market Share by Brand

The sunscreen market in e-commerce is dominated by local brands. Azarine leads the overall market with 14.3%, followed by Facetology in second place with 12.3%. Skin Aqua is third with 8.3% of overall market sales.

Top-Selling Sunscreen Products

The popular local brand Azarine leads the best-selling products on Shopee with a GMV of IDR 22.14 billion and 438.9 thousand products sold in Q1 2024. Azarine also leads sales on Tokopedia with a GMV of IDR 1.81 billion and 30.7 thousand products sold. On Lazada, Madame Gie recorded the highest sales with 90.6 thousand products sold in Q1 2024. “These results show that skincare products from local brands are preferred over products from global brands,” stated Wilhendra.

Picture on Thumbnail by: Real Simple on Pinterest

About Magpie Ecommerce Intelligence
Magpie helps businesses discover the market potential in e-commerce, compare performance against competitors, and provide detailed market share breakdowns by sellers, location, and specific segments. With data and insights from Magpie, your business can make better decisions for the future.
 
This press release has also appeared on VRITIMES


Linggo, Hulyo 28, 2024

THE 2024 STATE OF ONLINE TAXATION: Amid financial insecurity, Millennials and Gen Z taxpayers drive economic growth – with Female Millennials taking the lead

 

Millennials are still Dominating, But Gen Zs are catching up

Millennials remain the backbone of the online taxpayer demographic, contributing nearly 75% of income filings in 2024. This generation, born between 1981 and 1996, continues to be a vital force in driving economic activity and generating tax revenue in the Philippines.

However, Gen Z (born after 1996) online taxpayers are quickly increasing, with their share of income filings rising from 9% in 2023 to 12.7% in 2024. This generation's growing economic influence is indicative of their early entry into the workforce and their preference for digital solutions in managing their financial responsibilities. Gen Z’s growing participation showcases their adaptability and innovative approach to economic engagement.

Female Millennials alone account for the highest percentage across all categories at 42.9%, followed by Female Gen Z at 10.6%. This indicates a strong presence of female representation in these younger generations within the socioeconomic spectrum.

Informal Employment Rises, as Low Income Earners Experience Downgrade in Socioeconomic Status


Despite facing economic challenges, the use of online tax payments has seen a significant rise. Tax collections through Taxumo have grown by approximately 58.45% year-on-year, reflecting a broader trend towards digitalization and ease of compliance. The Bureau of Internal Revenue (BIR) reported an 11% increase in tax collections in April, surpassing their target by Php35.114 billion.

However, informal employment remains a significant issue, with IBON Foundation estimating that 41.6% of the workforce, or 20.4 million people, are engaged in informal work. This includes domestic workers, self-employed individuals, and unpaid family workers. The prevalence of informal employment underscores the need for more robust economic policies and support systems.

The majority of Poor taxpayers who were Poor last year remained poor (65%.) 41% of individuals in the Low Income category have experienced a decline in their socioeconomic status coming from a higher earning bracket, while 40% have seen an improvement in their socioeconomic status.

None of the individuals in the Rich category have experienced a decline in their economic status, but 44% are newly Rich – finally breaking out of their High Income status from the previous year.

Service Providers are the Top Online Taxpayers

Businesses focused on services, such as events management, travel agencies, and social media agencies, lead the way in online tax filings. The IT & Tech sector also has a strong presence, highlighting a growing technology-driven economy.

For a deeper dive into the insights and recommendations of the 2024 State of Online Taxation report, visit txmo.co/SOOT2024

About Taxumo

Taxumo is the pioneering, multi-awarded online tax filing and payment platform in the Philippines—the easiest way for Filipino small business owners, self-employed professionals, and freelancers to prepare, file, and pay their taxes, as well as register their businesses. With Taxumo, all you need to do is put in your income and expenses, and Taxumo does the rest (from computing your tax dues, to filling up BIR tax forms, and paying taxes online).

This Press Release has also been published on VRITIMES

Yenasys Unveils AI Innovations at Tech in Asia 2024

 

Yenasys Unveils AI Innovations at Tech in Asia 2024

Kuala Lumpur, July 25, 2024 – Yenasys, a leader in Omni Channel Customer Messaging Platforms, showcased its advanced Gen AI and NLP chatbots at Tech in Asia 2024, held at the Hilton Kuala Lumpur on July 24-25. As a Meta Business Partner and Official WhatsApp Business Solution Provider, Yenasys demonstrated its innovative solutions that enhance customer interactions across multiple channels.

The event highlighted Yenasys’s AI-powered chatbots, which use cutting-edge LLM based Natural Language Processing (NLP) to provide accurate and human-like responses to customer queries. This technology promises to revolutionize customer service by offering 24/7 support and improving response times.

"Tech in Asia has been a fantastic platform for us," said Dumin Sahiet,Founder & Director of Yenasys. "We are excited to drive the future of customer messaging with our Gen AI and NLP technologies."

Yenasys is expanding its operations to Malaysia, targeting financial institutions and enterprise customers aiming for significant growth.

For more information, visit Yenasys's website. https://www.yenasys.com

About Yenasys:

Yenasys specializes in Gen AI and NLP chatbots, providing advanced customer messaging solutions as a Meta Business Partner and Official WhatsApp Business Solution Provider.

This Press Release has also been published on VRITIMES

Biyernes, Hulyo 26, 2024

Disruptive Doctors Presents: The Healthcare Revolution Conference and Exhibition 2024 – Empowering Doctors to Impact Healthcare Differently

 

Kuala Lumpur, Malaysia – June 2024 – Disruptive Doctors is excited to announce the Healthcare Revolution Conference and Exhibition, scheduled for the 10th & 11th August 2024 in Sime Darby Convention Centre, Kuala Lumpur. This year's theme, "Doctors Impacting Healthcare Differently," focuses on how doctors can transform healthcare through innovative clinical practices and non-clinical careers.

Day 1: Redefining Everyday Practice

On the first day, the conference will explore how doctors can make a significant impact in healthcare through their daily practice and diverse career paths:

Hall 1: Diverse Careers in Healthcare

Sessions will showcase various career opportunities for doctors, demonstrating how they can contribute uniquely and effectively to the healthcare sector.

Hall 2: Beyond Sick Care

This hall will delve into expanding the scope of healthcare, encouraging doctors to provide added value to patients by adopting different approaches beyond traditional sick care.

Day 2: The Future of Healthcare

The second day will focus on the future of healthcare, examining emerging opportunities and innovations:

Hall 1: AI, Technology, and Innovation in Healthcare

This session will empower doctors with the latest knowledge and strategies to harness advancements in AI and technology, ensuring they stay relevant in the rapidly evolving healthcare landscape.

Hall 2: Doctors as Entrepreneurs and Investors

Doctors who have transitioned into entrepreneurship will share their experiences, highlighting alternative career paths in healthcare. Additionally, seasoned doctors will learn how to participate in healthcare innovation through angel investing.

Amidst the ongoing contract issues, Disruptive Doctors is committed to showing doctors that they can still impact healthcare differently.

Exhibition Access

The exhibition is open to all healthcare professionals at no cost, providing an opportunity to explore the latest advancements and innovations in healthcare. Attendees can engage with cutting-edge technologies and solutions shaping the future of medicine.

Join Us

The Healthcare Revolution Conference and Exhibition 2024 is more than just an event; it’s a call to action for doctors aspiring to lead the transformation of healthcare. Attendees will join a vibrant community of forward-thinking doctors, united in their mission to redefine healthcare.

For more information and to register, visit Disruptive Doctors Healthcare Revolution.

For exhibition access please email tribe@disruptive-doctors.com.

About Disruptive Doctors

Disruptive Doctors is dedicated to creating a global community of doctors committed to impacting healthcare differently. Through innovative events, upskilling courses, and collaborative challenges, Disruptive Doctors empowers medical professionals to advance their careers and transform the healthcare industry.

This Press Release ini juga sudah tayang di VRITIMES

Disruptive Doctors® Presents: The Healthcare Revolution Conference and Exhibition 2024 – Empowering Doctors to Impact Healthcare Differently

 

Kuala Lumpur, Malaysia – June 2024 – Disruptive Doctors® is excited to announce the Healthcare Revolution Conference and Exhibition, scheduled for the 10th & 11th August 2024 in Sime Darby Convention Centre, Kuala Lumpur. This year's theme, "Doctors Impacting Healthcare Differently," focuses on how doctors can transform healthcare through innovative clinical practices and non-clinical careers.

Day 1: Redefining Everyday Practice

On the first day, the conference will explore how doctors can make a significant impact in healthcare through their daily practice and diverse career paths:

Hall 1: Diverse Careers in Healthcare

Sessions will showcase various career opportunities for doctors, demonstrating how they can contribute uniquely and effectively to the healthcare sector.

Hall 2: Beyond Sick Care

This hall will delve into expanding the scope of healthcare, encouraging doctors to provide added value to patients by adopting different approaches beyond traditional sick care.

Day 2: The Future of Healthcare

The second day will focus on the future of healthcare, examining emerging opportunities and innovations:

Hall 1: AI, Technology, and Innovation in Healthcare

This session will empower doctors with the latest knowledge and strategies to harness advancements in AI and technology, ensuring they stay relevant in the rapidly evolving healthcare landscape.

Hall 2: Doctors as Entrepreneurs and Investors

Doctors who have transitioned into entrepreneurship will share their experiences, highlighting alternative career paths in healthcare. Additionally, seasoned doctors will learn how to participate in healthcare innovation through angel investing.

Launch by Dr Selina Chew, co-founder Disruptive Doctors®
Launch by Dr Selina Chew, co-founder Disruptive Doctors®

Amidst the ongoing contract issues, Disruptive Doctors® is committed to showing doctors that they can still impact healthcare differently.

Disruptive Doctors®
Disruptive Doctors®

Exhibition Access

The exhibition is open to all healthcare professionals at no cost, providing an opportunity to explore the latest advancements and innovations in healthcare. Attendees can engage with cutting-edge technologies and solutions shaping the future of medicine.

Free Exhibition passes
Free Exhibition passes

Join Us

The Healthcare Revolution Conference and Exhibition 2024 is more than just an event; it’s a call to action for doctors aspiring to lead the transformation of healthcare. Attendees will join a vibrant community of forward-thinking doctors, united in their mission to redefine healthcare.

For more information and to register, visit Disruptive Doctors Healthcare Revolution.

For exhibition access or participation please email tribe@disruptive-doctors.com.

About Disruptive Doctors

Disruptive Doctors® is dedicated to creating a global community of doctors committed to impacting healthcare differently. Through innovative events, upskilling courses, and collaborative challenges, Disruptive Doctors® empowers medical professionals to advance their careers and transform the healthcare industry.

www.disruptive-doctors.com

This Press Release has also been published on VRITIMES

Miyerkules, Hulyo 24, 2024

Simplyfi.co appoints Strategic Advisor in Vietnam

 

Simplyfi™, a pioneering force in financial management platform, is honored to welcome Mr. Shanmuga Retnam as the newest member of our advisory board. Mr. Retnam, a distinguished business leader with an illustrious career spanning both the private and public sectors across Asia, brings to Simplyfi™ a wealth of experience and an unparalleled depth of knowledge in smart city development, cross-border strategies, and economic city branding.

As the Executive Co-Chairman of the Vietnam Smart City Consortium (VSCC) and a Partner at MARA (Market Access & Regulatory Affairs) Vietnam, Shanmuga Retnam has been instrumental in promoting local economic development and facilitating trade exchanges within Vietnam and ASEAN. His previous roles include Vice President, Asia Pacific for G3 Worldwide and Chairman of the Data Driven Marketing Association of Singapore (DMAS), where his visionary leadership was recognized with a Minister’s Award by the Prime Minister’s Office (Singapore) in 2010, where he conceptualized the World Cities Summit in 2008.

Retnam's expertise in fostering sustainable urban projects and his role as a special advisor to Fundacion Metropoli and the Good City Foundation highlight his commitment to enhancing city lives and environments through innovative strategies. His recent initiatives, such as the Vietnam Business Exchange (VBEx) series, underscore his dedication to connecting enterprises across Singapore and Vietnam, strengthening business ties and fostering economic growth.

"Simplyfi™ is privileged to have Shanmuga Retnam  join our advisory board," said Wayne, CEO/Co-Founder of Simplyfi™. "His extensive network, strategic insights, and proven track record in transforming cities and businesses make him an invaluable asset to our team. With Retnam’s guidance, we are poised to navigate the complexities of the ASEAN market more effectively and to drive our mission of delivering innovative financial solutions that empower businesses and individuals across the region"

Retnam’s appointment is a testament to Simplyfi™'s commitment to excellence and our vision for a connected, sustainable future. We look forward to his contributions and are excited about the possibilities his involvement brings to our strategic direction and growth.

About Simply First Pte Ltd

Simplyfi™ is a pioneering financial management platform dedicated to empowering SMEs in the ASEAN region. Headquartered in Singapore, Simplyfi™ leverages advanced AI and technology frameworks to streamline business financial health checks and facilitate seamless regional expansion. Our comprehensive suite of services includes the proprietary drag-and-drop financial forecasting tool, Simplyfi™ Forecast, and a robust network of financing options designed to support ambitious growth and successful exit plans. By integrating digital transformation and strategic regional branding, Simplyfi™ stands at the forefront of helping businesses navigate the complexities of scaling and thriving in diverse markets.

This Press Release has also been published on VRITIMES

Martes, Hulyo 23, 2024

Mindfulness Academy Launches to Revolutionize Global Mindfulness Education

Who: The Mindfulness Academy, an initiative by the Centre for Mindfulness (Singapore)

Where: Singapore, with a global reach.
When: Launch announced on July 19, 2024.
What: Offering internationally accredited mindfulness training programs, including:

- MTT - Mindfulness Teacher Training
- MOCP - Mindfulness-Oriented Counselling & Psychotherapy Training
- OMF - Organisational Mindfulness Facilitator Training
- SMF - Schools Mindfulness Teacher Training

How: Providing flexible learning paths and interactive live classes, accredited by the International Mindfulness Teachers Association (IMTA), integrating Eastern and Western practices, and focusing on social intelligence through mindfulness.

Additional Information:
- The flagship MTT program has trained many mindfulness teachers in the past 9 years, benefiting various community sectors.
- Courses are evidence-based and designed by experts with extensive experience in psychology, counselling, mindfulness, and Eastern philosophies.
- Faculty members have over five years of mindfulness expertise and diverse specialized knowledge.
- The Centre for Mindfulness is renowned in Singapore and Asia for its impactful mindfulness programs and research.

Singapore, July 19, 2024 – The Mindfulness Academy, an initiative by the Centre for Mindfulness (Singapore), proudly announces its launch, offering internationally accredited mindfulness training programs. Accredited by the International Mindfulness Teachers Association (IMTA), the Academy provides comprehensive certification and professional development courses, such as:

MTT - Mindfulness Teacher TrainingMOCP - Mindfulness-Oriented Counselling & Psychotherapy TrainingOMF - Organisational Mindfulness Facilitator TrainingSMF - Schools Mindfulness Teacher Training

The Academy offers flexible learning paths and interactive live classes to equip professionals to teach mindfulness to diverse populations, catering to the growing and varied demand for quality in the field of Mindfulness Teaching. The unique approach of Academy seamlessly integrates Eastern and Western practices and focuses on creating social intelligence using mindfulness.

The flagship MTT program which has been offered for 9 years has successfully trained over 50 compassionate and skilled mindfulness teachers in the East and West. These teachers have significantly enhanced community well-being through programs for schools, special needs students, employees, managers, leaders, seniors and people with medical needs.

The Academy courses are evidence-based, reflecting the latest research, and designed by experts with 15-20 years of experience in psychology, counselling, mindfulness, Eastern philosophies, and other well-being disciplines. The faculty members, each with over five years of mindfulness expertise, bring diverse backgrounds and specialized knowledge.

The Centre for Mindfulness is renowned in Singapore and Southeast Asia for its impactful mindfulness programs and research. The visionary founder Dr. Kathirasan K says ‘With the launch of the Academy, we are expanding our reach globally, committed to cultivating embodied, socially driven and skilled mindfulness teachers.’

About Centre for Mindfulness Pte Ltd

The Mindfulness Academy serves as the educational arm of the Centre for Mindfulness (Singapore). The centre was established in 2015. It is an accredited Mindfulness Training & Certification Provider by the International Mindfulness Teachers Association (IMTA) and specialises in Mindfulness Teaching and Training.

This press release has also been published on VRITIMES

Driving Business Performance: The Superior Results of a Solution-Focused Approach

In today's competitive business environment, organisations are constantly seeking effective strategies to enhance performance and achieve sustainable business results. Deep Impact Pte Ltd, a leader in solution-focused training and consultancy services, proudly announces the significant impact of its solution-focused approach. It stands out because employees can create new possibilities, lead optimistic change and deliver results, bottom-up and not top-down. This is significant because traditional approaches in the workplace have always been using the problem-focused approach and may not be useful in today’s complex business environment.

The Solution-Focused Approach: Transforming Mindsets and Outcomes

In a business environment, adopting a solution-focused approach over a problem-focused approach offers numerous advantages. Here are some key benefits:

1. Enhanced Positivity and Morale

Solution-Focused: Encourages a positive mindset by concentrating on potential solutions and future improvements, boosting employee morale and fostering a can-do attitude.

Problem-Focused: Often dwells on issues and challenges, which can lead to a negative atmosphere and decreased motivation.

2. Increased Efficiency and Productivity

Solution-Focused: Directs energy towards actionable steps and practical solutions, leading to faster problem resolution and increased productivity.

Problem-Focused: Can become bogged down in analyzing problems, which may slow down progress and divert attention from effective action.

3. Improved Innovation and Creativity

Solution-Focused: Promotes creative thinking by encouraging employees to explore various solutions and think outside the box.

Problem-Focused: Tends to limit thinking to the confines of the problem, potentially stifling innovation and creative problem-solving.

4. Better Team Collaboration and Communication

Solution-Focused: Fosters a collaborative environment where team members work together to find solutions, enhancing communication and teamwork.

Problem-Focused: This can lead to blame-shifting and conflict, which may hinder effective collaboration and communication.

5. Greater Employee Engagement and Empowerment

Solution-Focused: Empowers employees by involving them in the solution-finding process, increasing their sense of ownership and engagement.

Problem-Focused: Employees may feel disheartened or disengaged when the focus is predominantly on problems rather than their potential to contribute to solutions.

6. Positive Organizational Culture

Solution-Focused: Builds a culture of continuous improvement and optimism, attracting and retaining talent who thrive in positive environments.

Problem-Focused: Can contribute to a culture of criticism and negativity, potentially driving away top talent who seek more positive workplaces.

Delivering Results for Corporates and Government Entities

The solution-focused approach is particularly advantageous for corporations and government entities aiming to improve efficiency, streamline operations, and achieve strategic objectives. By concentrating on solutions, these organizations can drive meaningful and lasting change, resulting in:

1. Higher levels of employee engagement and satisfaction

2. Improved operational efficiency

3. Enhanced innovation and problem-solving capabilities

4. Sustainable business growth and performance

Testimonial

“This is the exact program that I’ve always wanted to see. Small Steps to Big Changes® has helped my staff to be proactive in personally taking up initiatives to develop real solutions that make an impact, rather than wait for other project teams to develop solutions. Deep Impact has created a sense of optimism and belief that change is possible and we have many measurable cases of improved productivity and better patient experiences.”

Chief Executive Officer,  A large public hospital

Deep Impact Pte Ltd

Deep Impact is a leading provider of training and consultancy services in Singapore, dedicated to helping organizations achieve exceptional performance and growth. We offer tailored solutions to meet the unique needs of our clients in both the corporate and government sectors.

For more information about the solution-focused approach and how it can enhance your business performance, please visit Deep Impact's Website DeepImpactOnline.com or contact Kenneth [kenneth@deepimpactonline.com].

About Deep impact Pte Ltd

Deep Impact is a leading provider of training and consultancy services in Singapore, dedicated to helping organizations achieve exceptional performance and growth. We offer tailored solutions to meet the unique needs of our clients in both the corporate and government sectors.

This press release has also been published on VRITIMES

The Beauty Boom: Lipstick Sales Reach New Heights in Early 2024

 

Lipstick sales surged in early 2024, driven by e-commerce growth and a preference for long-lasting products like Maybelline's "Superstay Matte Ink." Shopee dominated with 77.3% market share, while local brands like Wardah also saw significant gains in Indonesia's beauty market. Magpie E-commerce Intelligence provides insights for businesses to capitalize on these trends.

Jakarta, 19 July 2024 - The beauty category in e-commerce continues to show incredible growth. According to research by Magpie E-commerce Intelligence, there has been an 8% sales surge compared to the same period in 2023.

In 2024, the beauty industry is on the rise again. In the lip market alone, it is projected to reach USD 22.17 billion globally and USD 359.3 million in Indonesia. “This makes it a very attractive market for brands to keep improving their products to meet the demands of beauty enthusiasts,” said Wilhendra Akmam, CEO of Magpie.

In fact, e-commerce has become one of the most preferred platforms to purchase lip products. In Indonesia, 82% of beauty enthusiasts prefer e-commerce to buy their favorite products.

Lip Market Performance Overview

The Gross Merchandise Value (GMV) of the lip market reached IDR 516.6 billion. With 16.7 million products sold on Shopee and Tokopedia, this surge explains why the lip market is on fire lately. “However, there has been a 14.7% decrease compared to Q3 2023, which reached IDR 605.8 billion,” stated Wilhendra.

Market Share by E-commerce

The overall share shows that Shopee dominated the market from January to March 2024 with a 77.3% share, leaving Tokopedia with only 22.7%. Despite Shopee’s dominance as the preferred marketplace, Tokopedia showed more growth compared to Q4 2023. Tokopedia saw a 2.5% increase in GMV, while Shopee experienced an 18.7% decrease.

Market Share by Brand

Maybelline became the winner of this market, leading on both Shopee and Tokopedia in Q1 2024. Although Maybelline holds a larger market share on Tokopedia, they generated twice as much GMV on Shopee compared to Tokopedia.

Local brands like Wardah and Hanasui also showed incredible growth during this period, securing spots in the Top 5 on both marketplaces, showing that different segments on each platform could influence market preferences.

Top-Selling Lip Category and Products

The lipstick category dominated the lip products market on both e-commerce platforms, reaching a 91.5% share. Meanwhile, the shares of lip balm and lip treatment products were higher on Shopee than on Tokopedia, showing that more people preferred Shopee as their favorite.

The lip cream category became the favorite in Q1 2024. The top three products in this category were claimed to be "long-lasting" lip cream products. In fact, Maybelline's long-lasting products such as “Superstay Matte Ink” and “Superstay Vinyl Ink” topped the list.

The top three products in the lip balm and lip care category were priced below IDR 100k, with the most affordable products coming from The Originote. “Interestingly, these affordable products contributed more to the market due to their popularity in bulk purchases,” added Wilhendra.

Thumbnail Picture by: phkorotkova on Canva

About Magpie Ecommerce Intelligence

Magpie helps businesses discover the market potential in e-commerce, compare performance against competitors, and provide detailed market share breakdowns by sellers, location, and specific segments. With data and insights from Magpie, your business can make better decisions for the future.

This Press Release has also been published on VRITIMES

Navigating the Information Ocean: Why Media and Information Literacy Important

  

Media and information literacy (MIL) has become a crucial ability for people of all ages in today's fast-paced digital world. Imagine yourself standing at the shore of a vast ocean. News stories, social media posts, videos, and even chats with friends are all carried in waves that crash all around you. It may be both thrilling and overwhelming to wade through this ocean of knowledge. How do you decide which waves to surf and which ones to avoid?

This is where media and information literacy come in. It's like a lifeguard, teaching you the skills you need to navigate the information ocean. A MIL gives you the skills necessary to be an informed producer and consumer in the modern digital world, as learning to swim keeps you safe in the sea.

So, what exactly is MIL? It's a combination of knowledge, skills, and attitudes that help you:

Access: To do your due diligence about the sources of your information.

Analyze: Think about the information you encounter. Is it accurate? Biased? Does it make sense considering other sources?

Check: Decide how trustworthy the information is and how you can use it.

Create: Learn how to use diverse media types, such as presentations or posters to share your ideas.

Engage: Recognize the possible hazards and obligations associated with using technology and information.

Why is MIL so important?

We are exposed to information in today's environment. Some of it is false, ineffective, or even dangerous. MIL gives you the tools to: sort through the clutter and locate the information that matters.

Make informed decisions: Whether it's choosing a movie to watch, researching a school project, or forming an opinion on a current event, It helps you make wiser choices based on reliable information.

Become a responsible citizen: In a healthy democracy, citizens need to be able to think and engage in constructive dialogue. MIL facilitates communication, understanding of various viewpoints, and participation in both online and offline communities.

Learning MIL is a continuous journey, like learning to swim. As you explore the information ocean, you'll encounter new challenges and opportunities. You can develop into an informed and capable information age navigator by using your MIL talents and maintaining your curiosity.

Remember, everyone can learn and enjoy MIL. Ask credible people about resources that can support the growth of your media and information literacy. By working together, we can create a world where everyone has the tools they need to thrive in the ever-changing ocean of information.

Coach Boost Gio

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This Press Release has also been published on VRITIMES

Filipino-American marks its way at the Largest NFT Conference in New York City

 Manhattan, New York - July 18, 2024 - It wasn't Jaydee’s dream to come to New York, why? “I've always felt it's a bit overrated, but don’t get me wrong—I'm not just a city person. However, when opportunities come knocking, you open the door, right?” Despite his initial reservations about the Big Apple, Jaydee recently found himself at the heart of the city, participating in one of the largest NFT conferences, dubbed the "Super Bowl of NFTs."

Jaydee Rebadulla, a Venture Developer and Ecosystem Enabler, had the incredible opportunity to be part of a panel discussing the "Convergence of AI and NFT." The conference brought together a global congregation of thought leaders and innovators in the space, providing Jaydee with a platform to share his knowledge and insights.

During the conference, Jaydee shared the stage with notable industry leaders, including:

- Manana Samuseva: Founder of Babylon Voice, an AI Voice-Based Digital Identity and Voice Signatures platform, targeting the 1 billion unbanked worldwide via wallets, apps, payments, and games. Babylon Voice leverages Digital Intellectual Properties and Zero-Knowledge Proofs.

- Harmon Leon: A New York Times and Forbes-featured comedian who started the world's first AI vs. Human Comedy Roast Battle.

- Jessy Jeane: Founder of Art From Future DAO, creator of art under the name JessyFries, and co-founder of Gxrls Revolution—a web3 collective empowering women artists.

Jaydee's participation and contributions in the panel went beyond the discussion. He also shared to the audience on how to kickstart their cryptocurrency savings journey through the Crypto Savings Club (CSC) platform built by Bitshares Labs and Compumatrix. Jaydee emphasized the importance of proper diversification, allocation and having a solid strategy in the often-daunting crypto space, noting that without it, beginners are prone to making costly mistakes, like being a victim in frauds or scams (e.g. honeypots, rugpulls and etc.)

In CSC, users can earn yields with their staked stablecoins. The platform is designed not just for saving and staking but also for setting personalized financial goals and creating a roadmap for the future. Whether users are saving for a down payment on a house, planning for retirement, or simply looking to grow their wealth, CSC empowers them to take control of their financial destiny.

The conference in New York City turned out to be more than just an opportunity for Jaydee—it was a revelation of the potential that the city and the tech space hold. Through engaging discussions and connections, Jaydee witnessed firsthand the innovation and collaboration driving the industry forward. This experience has not only enriched his journey but also ignited a renewed passion for advancing the fields of AI, Blockchain & other emerging technology.

"The time when the world’s technological advancements were limited to specific hubs like Silicon Valley has passed. Today, talented individuals with the will to create social impact are spread across various regions, busy solving real-world problems," Jaydee said. His journey embodies this shift, demonstrating that innovation knows no geographical boundaries.

Jaydee is continually traveling and has visited multiple states and cities to foster relationships and connections with investors, accelerators, and enablers. These connections can later open opportunities for Filipinos and other neighboring countries in Southeast Asia, fostering a collaborative ecosystem. He is on a mission to destroy the stigma and social norms about Filipinos. We are more than just domestic workers or OFWs; Filipinos too can build and contribute to innovation. As Jaydee continues to lead and innovate, he remains committed to empowering communities and fostering a more inclusive and prosperous digital future.

Coach Boost Gio and Kwento Co

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This Press Release has also been published on VRITIMES

Quantedge makes Bloomberg list of Hedge Fund Giants

 

Quantedge Global Master Fund named by Bloomberg among hedge fund giants that are off to a great start this year.

In an article published on July 12, 2024, Bloomberg published a list of the biggest hedge funds getting off to great starts to the year, naming Quantedge Global Master Fund among well renowned peers such as D.E. Shaw’s macro fund, Marshall Wace’s TOPS quant fund, Citadel’s tactical multimanager fund.

Quantedge, a single portfolio manager, has a track-record of almost 18 years of market-beating returns, averaging 20% net annualised returns since inception. Such aggressive compounding would lead to a day-one investor growing each dollar invested 23 times.

The article describes these fund as getting off to one of the best starts to a year, aided by stocks and quantitative investing.

Quantedge invests in close to 300 different markets within its ultra-diversified quantitative investment portfolio, which deploys both risk premia and market-neutral strategies. The fund is up +17% as of the end of July, with gains largely coming from currency long-shorts, equity risk premia and equity long-short strategies. Its dynamic asset allocation approach involves re-evaluating the attractiveness of strategies daily and rebalancing daily.

Suhaimi Zainul-Abidin, CEO for Quantedge Capital remarked that “We had a good year in 2023, when the fund made 30% on the back of tail wind on equities risk premia and commodity long-short bets. We’re continuing to make gains from equities, but our currency long shorts have been more profitable this year, thus far.”

When Quantedge launched its fund in 2006, it started with a modest $2.8 million under management, with a goal of running a systematic investment strategy that targeted a high level of portfolio volatility to deliver outsized long-term returns. Its growth into a large hedge fund (> $1billion) over the years has been nothing short of remarkable. While Quantedge continues to grow its assets under management, it has no plans to launch additional funds or products, preferring to focus on a single investment portfolio for the benefit of investors.

“We’ve always promised our investors that all our resources are devoted to optimising our single investment portfolio. Our employees invest alongside all our external investors, and together make up the biggest investor in the fund. Our interests are fully aligned”, Suhaimi added.

When asked about future returns, Suhaimi clarified that Quantedge is not able to predict the future. He said “We don’t make predictions about whether the next day, week or month will be good for the markets. It’s anyone’s guess because the possibilities are endless. But looking at the markets today, we can say that the odds are in our favour. The current high-interest rate-environment benefits our investment strategy by making safer markets more attractive alternatives to risk ones for participants looking to de-risk. This drives lower correlations across markets, which should enhance the performance of well-diversified strategies like ours.”

Quantedge’s investors include institutional investors such as reinsurance companies and university endowments from across the globe. However, most of its investors are high net-worth individuals and family offices based in Asia, being investors who have both a long-term investment horizon and the ability to tolerate short term volatility.

About Quantedge Capital

Quantedge Capital was established in 2006 with less than $3 million under management. Over almost 18 years since inception, the firm has grown its headcount to over 80 professionals across its two offices in Singapore and New York. It currently manages close to $3.7 billion and its net annualised returns since inception rank among the highest in the industry for large hedge funds over an extended period.

This Press Release has also been published on VRITIMES

Biyernes, Hulyo 19, 2024

Animation: Transforming Entertainment into a Dynamic Marketing Tool

 

Mandai Wildlife Group, managing Singapore's Mandai Wildlife Reserve, has effectively used animation to promote wildlife conservation and environmental preservation. Partnering with SuperPixel Animation Studio, which operates globally, Mandai created engaging 3D animated videos that educate and raise awareness among youths. Initiatives like the Ranger Buddies program feature real-life zoo animals and their stories, making environmental concepts relatable.

Characters like Khansa the orangutan, Pedro the Sea Lion, and Arlo the king penguin highlight issues such as habitat threats, plastic pollution, and climate change. This strategic use of animation has proven effective in marketing and education, attracting more visitors to the zoo and increasing online engagement. SuperPixel's collaborations with clients like MTV Asia, McDonald's, and TikTok demonstrate their innovative approach to addressing conservation issues.

Animation has long been a form of entertainment that has been adored, captivating audiences of all ages since the 1800s.  However, its role has evolved dramatically, and today, animation is a powerful marketing tool for businesses, brands, and organisations to promote products, services and experiences. Its visual appeal and engaging storytelling make it especially effective in our fast-paced, attention-demanding world.

One organisation that has successfully harnessed the power of animation is the Mandai Wildlife Group. This Singapore-based organisation manages the Mandai Wildlife Reserve and has seamlessly integrated animation into its marketing and educational efforts. By doing so, they effectively convey important messages about wildlife conservation and environmental preservation, combining entertainment with impactful messaging.

A prime example of this approach is their Ranger Buddies program, aimed at educating and raising awareness among youths about wildlife conservation. To bring this program to life, Mandai partnered with SuperPixel, an animation studio with global operations in Singapore, Canada, Indonesia, and Australia. Together, they utilised 3D animation to create captivating and informative content that engages the younger generation, Mandai's target audience.

Reflecting on the initial meeting at Mandai, Kelvin Wira, the Director of SuperPixel Pte Ltd, reminisced, "From the outset, we had the valuable opportunity to connect with Mandai's Chief Creative Officer, Chris Chiu. He approached us and shared their vision for an animated series featuring their actual zoo animals, seeking our expertise as an animation studio. Recognising that the project aligned perfectly with our strengths, I presented relevant previous work and discussed our ability to deliver comprehensive creative solutions. The synergy was immediate, and their confidence in our capabilities grew quickly. We are delighted to play a role in educating people about environmental and wildlife protection".

For the launch of Ranger Buddies, SuperPixel produced a 3D animated video to introduce the program to the public. This video highlights the program's mission to educate young people about protecting wildlife and the environment in an engaging and adventurous way. The storyline features animated characters based on real-life animals at the Mandai Zoo, such as Khansa the orangutan – creating a relatable connection for zoo visitors. By presenting the Ranger Buddies program through an exciting narrative, the video effectively conveys Mandai's message while keeping the audience entertained. This engaging narrative encourages families to visit the zoo regularly rather than just occasionally.

The success of the initial video, which attracted more regular visitors to the zoo, led Mandai to commission SuperPixel for additional animated videos focusing on other zoo animals. Each animated video features a different animal, highlighting the threats to its habitat and raising awareness about conservation efforts. For example, another campaign centred on Pedro the Sea Lion, telling his story about marine life and the dangers of plastic pollution in his ocean home. This 3D Animated Video showcased the impact of human activities on marine ecosystems and emphasised the importance of reducing plastic waste and cleaning up the ocean.

In another series, the focus was on Arlo, the king penguin, and the dangers of climate change affecting his Antarctic home. This story highlighted the effects of global warming on polar regions and the urgent need for climate action. The video, which garnered over 300.000 views on YouTube, became the second most viewed video on their channel, proving the effectiveness and attention-grabbing power of animation. By using animated characters that visitors can relate to, Mandai creates a strong emotional connection with the audience, making the educational content more impactful and memorable.

Kelvin praised the marketing strategy as innovative – stating, "I truly admire Mandai Wildlife Group's vision to connect audiences, especially children, through animation. Mandai recognises that storytelling is the most effective way to convey important messages, helping young audiences understand the significance of preserving our natural world. By inviting them to become the heroes of these stories, Mandai promotes a positive message about environmental stewardship and animal protection. This combination of compelling storytelling and interactive visual animation not only engages them but also makes the viewing experience memorable".

The use of animation allows Mandai to address complex environmental issues in a way that is accessible and engaging for all ages. It transforms abstract concepts into relatable stories, making it easier for viewers to understand and empathise with the plight of wildlife. This blend of education and entertainment not only promotes the Ranger Buddies program but also fosters a deeper understanding and appreciation for their environmental conservation efforts.

The success of Mandai's animated campaigns demonstrates that animation is not only a compelling tool for storytelling and marketing, it is also an effective way to educate and raise awareness about critical issues. Mandai's strategic use of animation shows how it can solve problems and achieve intended goals, making it an invaluable asset in modern communication strategies. By leveraging the power of animation, Mandai has been able to reach a wider audience, engage them in meaningful ways, and inspire action towards wildlife conservation and environmental preservation.

In conclusion, the evolution of animation from a form of entertainment to a powerful marketing and educational tool has opened up new possibilities for organisations like the Mandai Wildlife Group. Through their partnership with SuperPixel, Mandai has successfully utilised animation to create engaging, informative, and impactful content that resonates with audiences and drives positive change. As technology continues to advance, the potential for animation in marketing, education, and other industry sectors will only grow – offering endless opportunities for creative and effective communication.

If you’re searching for a creative partner to bring your visions to life, look no further than SuperPixel Animation Studio! With years of professional experience, they've collaborated with notable names like MTV Asia, McDonald's, and TikTok. SuperPixel specialises in a wide range of animation services, including 2D, 3D, motion graphics, anamorphic, and Augmented Reality/Virtual Reality immersive experiences. They use cutting-edge technology and stay ahead of industry trends to deliver the latest and most modern approaches for their clients. Explore their portfolio and get in touch with them by visiting Superpixel.sg!

About Superpixel Pte. ltd

SuperPixel Pte. LTD is a leading animation company specializing in the production of animated videos, films, and interactive media. Since its establishment in March 2016, SuperPixel Pte. Ltd has served a diverse range of clients across various industries, including digital advertising agencies and commercial corporations. The company has grown to a team of over 20 skilled professionals, including Creative Directors, Art Directors, Storyboard Artists, Illustrators, 2D Animators, 3D Artists, and Visual Effects Artists.

SuperPixel places a strong emphasis on quality, which has earned them an impressive portfolio of well-known clients. Notable collaborations include projects with the Astra Group, Astra Pay, Gardens by the Bay, and Resorts World Singapore. The studio's innovative and high-quality work continues to make it a preferred choice for companies looking to communicate their messages through compelling animation.

This Press Release has also been published on VRITIMES

Martes, Hulyo 16, 2024

Introducing Prof Toff: An Expert in Web3 content

 

Chris Rodil, also known as Prof Toff, is a Business Development Manager at Bitget who’s an expert in Web3 content. His content focuses on explaining Web3 concepts and Web3 projects in a manner that’s both detailed and easy to understand.

He was a speaker at NFT.NYC 2024 in New York, USA last April, alongside familiar names in the WEB3 industry such as Giu Comia, Cryptopareh, Kaye Labay, Carl Munsayac, and Modern Mulan. They discussed the landscape of the Southeast Asian market and the importance of communities in the region for building the Web3 space.

With a strong advocacy for educational initiatives that create opportunities for students and young people to start building in the industry, he has spoken at various school events in the Metro and recently at Devcon Laguna. There, he focused on the initiatives of Blockchain 4 Youth and empowering women in tech through Blockchain 4 Her.

In addition to his Web3 content, he also teaches Personal Development and Public Speaking at John Robert Powers for young adults, teens, and executives. His love for gaming and passion for engaging with audiences were evident in his recent appearances at Poke’con 2023 and Campus Gamefest at various mall events.

As 2024 reaches its halfway point, he has been very active in sharing the opportunities and collaborations available in the world of tech, digital finance, and business development. His content is typically found on TikTok and Instagram under his social media handle @prof_toff.

Coach Boost Gio and Kwento Co

About Kwento Co
Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This press release has also been published on VRITIMES

Accelerating Digital Transformation: The Power of AI in Modernising Businesses

   The Era of AI-Driven Innovation Artificial intelligence (AI) is not just an enabler but a catalyst for digital transformation. By integra...