Ahead of
Milan Fashion Week, LA TRỊNH atelier is set to present its new collection,
“Gods Within Her,” in Milan, continuing its journey of bringing stories of
Vietnamese culture, femininity and traditional craftsmanship to the
international creative community.
Founded in
2024, LA TRỊNH atelier has developed a creative model that connects design
thinking in Milan with the refined craftsmanship and artisanal expertise of
Vietnam. With the ambition of building a fashion brand rooted in Vietnamese
identity while speaking through an international creative language, LA TRỊNH
atelier sees fashion not only as a means of personal expression, but also as a
cultural bridge through which Vietnam’s original values can be reinterpreted
through a contemporary lens and shared with a global audience.
The atelier
focuses on designs with lasting creative value and a distinctive character,
with particular attention to garment construction, refined finishing and a
sustainable relationship between the garment and its wearer.
From Milan, a Creative Journey Rooted in
Vietnam
At the heart
of LA TRỊNH atelier’s creative direction is Creative Director Namie Trịnh,
currently studying Fashion Design at Nuova Accademia di Belle Arti (NABA) while
working as a fashion designer and stylist in Milan.
Drawing on a
distinctive surrealist aesthetic, Namie Trịnh develops a design language at the
intersection of Ready-to-Wear and Couture, combining strong architectural
structures with the natural movement of the body and fabric.
Her debut
collection, “Ám Hoa – Cenere Fiorità,” marked the beginning of this creative
direction, bringing together Vietnam’s traditional craftsmanship with an
international contemporary design language.
Inspired
primarily by renowned Vietnamese painter Tô Ngọc Vân’s “Portrait of a Young
Woman with Lilies,” the collection portrays the graceful image of Vietnamese
womanhood through minimalist, architectural silhouettes and carefully selected
materials.
The designs
balance angular geometric structures with the natural softness of their forms.
Each piece represents a meticulous exploration of craftsmanship, expressing the
designer’s individual creative identity while preserving the elegance and
precision associated with traditional tailoring.
Building on
this foundation, LA TRỊNH atelier continues its creative journey with its new
collection, “Gods Within Her,” to be presented in Milan in September 2026.
“Gods Within Her” – When Femininity Becomes a
Language of Cultural Connection
“Gods Within
Her” is a new chapter in LA TRỊNH atelier’s creative journey, exploring the
awakening of the inner goddess and the enduring beauty of femininity.
The woman
portrayed in the collection moves through ancient sanctuaries, mythical
mountains and cultural landscapes stretching from East to West. This journey is
not simply a passage across geographical spaces, but an exploration of
different layers of symbolism, memory and cultural identity.
Featuring 30
designs, the collection explores femininity and the power of contemporary
womanhood, while bringing traditional craftsmanship into dialogue with
contemporary design.
On the Milan
runway, the interplay between Eastern and Western symbols is transformed into a
fashion language, where beauty, mystery and femininity become a meeting point
between different cultures.
Through “Gods
Within Her,” LA TRỊNH atelier seeks to bring Vietnamese and Asian cultural
symbols closer to the international creative community, while continuing its
commitment to preserving and elevating traditional craftsmanship through a
distinctive design language.
The project
also embraces the principles of sustainable fashion, placing emphasis on the
enduring value of design, materials and the relationship between people and
nature.
Partners on the Journey to Bring a Vietnamese
Story to the World
The
international journey of a young fashion brand is shaped not only by the
designs presented on the runway, but also by the support of brands, partners
and networks that share a common vision of bringing Vietnamese values to the
world.
Diamond Partner – Nguyên Xuân
Joining LA TRỊNH
atelier in its presentation of “Gods Within Her” in Milan is Vietnamese herbal
haircare brand Nguyên Xuân, serving as the project’s Diamond Partner.
The
partnership between Nguyên Xuân and LA TRỊNH atelier represents a meaningful
collaboration between two Vietnamese brands committed to preserving and
promoting values rooted in Vietnamese identity within contemporary life.
For LA TRỊNH
atelier, the support of Diamond Partner Nguyên Xuân provides valuable resources
for bringing the collection to Milan, while reflecting a shared commitment to
supporting young Vietnamese creatives as they establish their identity and
presence on the international stage.
Strategic Supporting Partner – Italian
Atelier
Italian
Atelier supports LA TRỊNH atelier in expanding its network of partners,
businesses and relevant resources, helping create opportunities for
collaboration and bringing the story and values of the Vietnamese brand closer
to international networks across fashion, creativity and lifestyle.
Italian
Atelier’s involvement contributes to connecting LA TRỊNH atelier with relevant
interests and potential opportunities as the young brand continues to establish
its presence in Europe.
Strategic Communications Partner – CjC
Marketing Agency
As part of
this journey, CjC Marketing Agency supports LA TRỊNH atelier through
communications and information outreach, helping connect the brand’s story with
relevant media networks, communities and partners in Vietnam and
internationally.
Through its
communications activities, CjC Marketing Agency contributes to bringing the
story of “Gods Within Her,” Namie Trịnh and the journey of a young Vietnamese
fashion brand in Milan closer to audiences and the international creative
community.
From Prague to Milan: New Connections, New
Possibilities
Alongside
preparations for its Milan runway show, LA TRỊNH atelier is also gradually
expanding its network of collaborations across Europe.
One notable
milestone is its collaboration with Cinexia Productions & Beauty Tech
World, officially marked by a signing ceremony held during a film premiere
event in Prague, Czech Republic.
The event in
Prague represents another step in LA TRỊNH atelier’s efforts to expand its
international network, creating new connections across fashion, art, beauty,
media and the wider creative industries.
For a brand
founded by young Vietnamese creatives studying and working in Milan, these
cross-border connections create further opportunities for Vietnamese creative
stories to be introduced, explored and developed within an international
environment.
And “Gods
Within Her” in Milan represents the next milestone in this journey.
Supported by a Multigenerational Vietnamese
Community in Europe
LA TRỊNH
atelier’s journey has also received interest and support from the
multigenerational Vietnamese community in Italy and across Europe, including
intellectuals, young entrepreneurs, international students and
second-generation Vietnamese living, studying and working throughout the
region.
This network
is increasingly active in connecting Vietnamese culture with Europe, while
creating spaces for young Vietnamese talents to introduce their creative
capabilities and stories to the world.
The “Gods
Within Her” event is honored to receive an Official Letter of Introduction from
the Embassy of Vietnam in Italy, recognizing the significance of the initiative
in fostering cultural connections and presenting Vietnamese creative values in
Europe.
The
connection between diplomatic institutions, businesses, strategic partners and
the Vietnamese community in Europe is becoming an important part of the journey
for Vietnamese creative stories to reach international platforms.
“Gods Within Her” – A New Chapter for LA TRỊNH
atelier in Milan
For LA TRỊNH
atelier, Milan is more than the setting for a fashion show.
It is a space
where a young Vietnamese fashion brand can explore the dialogue between
heritage and contemporary creativity, between Vietnam and the world, and
between traditional craftsmanship and new approaches to design.
Through “Gods
Within Her,” LA TRỊNH atelier seeks to continue telling stories of women,
timeless beauty and cultural values that transcend geographical boundaries.
At the same
time, the collection represents the determination of a new generation of
Vietnamese creatives who are stepping onto the international stage through
their own talent, identity and stories.
EVENT INFORMATION
Event: LA TRỊNH
atelier – “Gods Within Her”
Time: 5:30
PM, September 21, 2026
Venue:
Veranda Studio, Via Rutilia 10/9, Milan, Italy
Scale: 350
VIP guests, including representatives from businesses, artists, influencers,
press and media, fashion and art communities, as well as Vietnamese
associations and communities from across Europe.
MEDIA & PRESS CONTACT
Ms. Đặng Thị
Ngọc Huyền (Milan, Italy)
Email: dangngochuyen.latrinh@gmail.com
Mobile: (+39)
3520740062
WhatsApp/Zalo:
(+84) 812834078


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